I was tasked with creating a small set of custom animated icons which would be animated as interesting transitions. They needed to communicate the unique features of the “Smart Club”. These icons would later be used in a variety of media, such as digital emailers, print and motion graphics. The next task was to incorporate these animated icons into a 2 minute motion graphic explainer video, taking the viewer on a journey through the “Smart Club”. Besides the icons, very little additional animation was added to maintain extreme simplicity and focus the attention on the icons and text.