Freelance graphic designer – Cape Town – since 2015
Brand identity design for small to medium businesses
Affordable brand identity design that helps your small business stand out from your competitors while building trust with your customer.
Why hire me?
Creativity that defines brands.
I’m a freelance graphic designer specialising in brand identity design for small businesses, with 25+ years of experience across agencies and independent practice. I build visual identities that feel timeless, trustworthy and unmistakably yours.
Brand identity design is the process of building a unique visual and strategic design system on sound brand strategy. This can include logos, colour palettes, typography, videos, website designs, and any communication tools your business might need.
Designed in Cape Town, trusted worldwide.
service offering
Core Disciplines
01
Brand identity
Logos, systems, typography and complete brand toolkits built for consistency and scalability.
02
Motion graphics
Animated logos, social media reels & shorts, explainer videos and brand loops that will boost engagement.
03
Illustration
Custom spot illustrations for campaigns, editorial, packaging and digital storytelling.
How I work
A process refined
over decades.
Every project follows a thoughtful creative journey, grounded in listening, research, and honest craft, leading to work that feels considered and purposeful.
“If you fail to plan, you are planning to fail”
– benjamin franklin
1
Discovery
We begin with a deep conversation about your business, your audience, your ambitions, and what makes you genuinely different.
2
Strategy & Research
I map the competitive landscape, define your positioning, and establish a creative direction before a single pixel is placed.
3
Concept Development
Concepts are developed with intention — drawn, refined, and tested across real-world applications before presentation.
4
Refinement
Collaborative revision cycles to ensure the final direction is precisely right — and that you feel confident in it.
5
Delivery & Beyond
Full files, guidelines, and ongoing support to see your brand land well — and grow into itself over time.
portfolio
A few of my projects
service packages
Choose your level of collaboration.
Basic
Tier 01
Essentials
Logo and branding for small businesses or personal brands on a tight budget.
From R10,000 | £450 | $600
popular
Tier 02
Signature
An ideal brand identity package to give your business the essential assets.
Fees based on project scope
Premium
Tier 03
Comprehensive
For organisations needing everything but the full kitchen sink.
Fees based on project scope
These packages can also be customised to suit your business’ needs. *Signature & Comprehensive fees vary depending on the scope of work required within each package.
clients
Companies I’ve assisted
Contact
Let’s build something out of this world together
If you’re looking for a freelance graphic designer for your small business or corporation, tell me about your project and I’ll reply within 24 hours so that we can discuss next steps.
Direct contact
Email: jon@jonathanwhelan.com
Cape Town, South Africa
Availability
Available for remote projects worldwide