Freelance graphic designer – Cape Town – since 2015
Creativity that
defines brands.
I’m a freelance graphic designer that helps businesses stand out with strategic, bold brand identity design, high‑impact motion graphics and bespoke illustration. Designed in Cape Town, trusted worldwide.
Why hire me?
Because effective design is never just decoration, but a considered solution to a business challenge. With 25+ years of experience across agencies and independent practice, I specialise in building visual identities that feel timeless, trustworthy and unmistakably yours. Every project blends strategy, craft and thoughtful storytelling.
service offering
Core Disciplines
01
Brand identity
Logos, systems, typography and complete brand toolkits built for consistency and scalability.
02
Motion graphics
Animated logos, social media reels & shorts, explainer videos and brand loops that will boost engagement.
03
Illustration
Custom spot illustrations for campaigns, editorial, packaging and digital storytelling.
How I work
A process refined over decades.
Every project follows a structured creative journey — rooted in listening, research, and honest craft — to arrive at work that feels inevitable.
1
Discovery
We begin with a deep conversation about your business, your audience, your ambitions, and what makes you genuinely different.
2
Strategy & Research
I map the competitive landscape, define your positioning, and establish a creative direction before a single pixel is placed.
3
Concept Development
Concepts are developed with intention — drawn, refined, and tested across real-world applications before presentation.
4
Refinement
Collaborative revision cycles to ensure the final direction is precisely right — and that you feel confident in it.
5
Delivery & Beyond
Full files, guidelines, and ongoing support to see your brand land well — and grow into itself over time.
portfolio
A few of my projects
service packages
Choose your level of collaboration.
Basic
Tier 01
Essentials
Logo and branding for small businesses or personal brands on a tight budget.
From R10,000 | £450 | $600
popular
Tier 02
Signature
An ideal brand identity package to give your business the essential assets.
Fees based on project scope
Premium
Tier 03
Comprehensive
For organisations needing everything but the full kitchen sink.
Fees based on project scope
These packages can also be customised to suit your business’ needs. *Signature & Comprehensive fees vary depending on the scope of work required within each package.
clients
Companies I’ve assisted
Contact
Let’s build something out of this world together
If you’re looking for a freelance graphic designer for your small business or corporation, tell me about your project and I’ll reply within 24 hours so that we can discuss next steps.
Direct contact
Email: jon@jonathanwhelan.com
Cape Town, South Africa
Availability
Available for remote projects worldwide