A heritage day celebrated the Virgin Active way
Heritage Day is celebrated on the 24th of September in South Africa. The country’s leading international health club chain, Virgin Active, hired me to illustrate and animate a short heritage video. I developed the project based on the script and storyboard I was provided.
The concept involved showcasing the population in South Africa and how their gym members are equally diverse, as they join together to train and improve their health on a daily basis. Making every day “Heritage Day” at Virgin Active. The background colour palette was inspired by those found in the national flag.