Heritage Video

Illustration of Heritage video characters working out together in the gym
Style guide and custom character illustrations

A heritage day celebrated the Virgin Active way

Project overview:
Heritage Day is celebrated on the 24th of September in South Africa. The country’s leading international health club chain, Virgin Active, hired me to illustrate and animate a short heritage video. I developed the project based on the script and storyboard I was provided.
The concept involved showcasing the population in South Africa and how their gym members are equally diverse, as they join together to train and improve their health on a daily basis. Making every day “Heritage Day” at Virgin Active. The background colour palette was inspired by those found in the national flag.

Some of the Gifs  and vector artwork included in the final video above were created to be used in social media. These were cut from scenes in the 45 second video.
Illustration of Heritage video characters exercising together in the gym
Style guide and custom character illustrations for the heritage video

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