Say cheese deli project
I was originally inspired to create a typographic Say Cheese illustration as a personal project. I wanted to experiment with the concept of combining type with illustration in a cheesy way.
The illustration concept was sold to a Brazilian business. They commissioned me customised the concept and transform it into a brand for their deli. I was required to simplify the illustration and turn it into a logo, so they could apply it packaging, apparel, vehicles and more.