Corporate brand identity

Broccoli project rebrand

The brief:

I was commissioned by Broccoli Project Technologies, a tech company that supports “purpose-built, biometric profile management solutions”, to update and refresh their existing brand identity

Before and after

The solution:

For the brand identity we deliberately moved away from visual cliches that represented a broccoli floret. I created logo motif that represents an enlargement of a fingerprint which draws inspiration from the biometric services within the The Broccoli Project. As the business offers more than just 1 service, we created inner contours to display the many layers within the company. At the centre we can observe the letter “b” for broccoli, because at the very core they are a business that subsidises social welfare efforts and “do good through doing well”. The contours are encapsulated by an ellipse depicting the globe, linked the identity to the brand motto “Good for the world”

Brand colour theme

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