Broccoli Project Refresh
brand identity design refresh
Technology brand identity refresh:
the brief
Broccoli Project Technologies, a tech company specialising in purpose-built biometric profile management solutions, required a brand identity refresh. The brief called for a stronger emphasis on biometrics, alongside the integration of the company’s URL within the logo’s typography to enhance brand recognition and digital presence.
Before
After
The outcome:
Result | solution
Drawing inspiration from biometric technology, the brand mark was developed around an enlarged fingerprint motif. Its contours represent the layered nature of the company’s services, while a subtle “b” sits at the centre to reinforce brand recognition. These elements are enclosed within an elliptical form suggestive of a globe, linking the identity to the brand positioning, “Good for the world.”
