Internal communication campaign

We were tasked by brandhouse to review the existing internal brand messaging and come up with an award winning internal communication campaign that would be more effective and entertaining for all the staff within the company.

Brandhouse internal communication campaign objectives:

• Get staff interacting more
• Stimulate engagement
• Access to real-time updates

Creative solution:

The brandhouse internal communication programme was named “b-star”. I completely redesigned their internal communication look and feel. I developed an identity that was used across all communication streams. I created a series of posters teasing and informing the staff that something new and exciting was about to happen.

To create excitement ahead of the launch I developed a staff desk-drop using the idea of two cans and a string. This was a way of demonstrating the company’s current internal comms and alert them that something revolutionary was about to be launched.

I also designed a multi-media hub that displayed real-time updates via b-star TV set, so staff were informed of company news whenever they visited the hub. The hub was named “b-star hub”. They constructed and manufactured in a factory at various sizes to accommodate different offices around the country. B-star TV was broadcast via their internal network.

Result:

Staff felt more informed and engaged. There was a notable decrease in communication break-downs and general increase in staff wellbeing via regular entertaining news updates and email newsletters.
Our agency (Hero Stratgetic Marketing) were Loerie Award finalist for this work.

Credits:
Agency: Hero Strategic Marketing (Cape Town)
My role: Concept, Art Direction, Design and Illustration