Branding for an artisanal bakery
Rebelrox artisanal bakery branding | case study
Brief
Create branding for an artisanal bakery, named Rebelrox, a baker located in in Bristol UK. The owner, Roxy, is an expert baker in need of a brand refresh to support her rapidly growing business, and position her as the superior choice in her market.
Deliverables
Outcome
To solve this branding challenge, I developed a bright, homely visual identity with more personality. The solution I came up with felt superior, modern and accessible while still feeling warm and traditional at the same time. Through a considered set of brand assets, colour and typeface choices, the Rebelrox brand was positioned to connect better with its audience and communicate a friendly, warm personality.
Logo rationale:
The logo has been crafted to evoke a sense of tradition with a touch of nostalgia, while still feeling modern and artisanal. It aims to strike a balance between heritage and contemporary appeal, resulting in a mark that feels personal, warm, and full of charm.
Pop-up cafe
A demonstration of how easily the brand assets transformed an empty space into a pop-up coffee shop serving ‘The Baddest Brownies’ with delicious beverages – at a relatively minimal cost.
Bakery website designs
Clean, highly functional e-commerce layouts were complemented by vibrant visuals to create a seamless user experience. This elegant simplicity not only aligned with the brand’s core identity, but actively elevated its overall personality.
Brand assets
The typography was selected to add character and complement the visual style. A rich purple palette, traditionally associated with royalty, is balanced with bright accent colours that create contrast and visual impact. Custom patterns and icons were created to add an additional layer of consistency and visual detail, while helping to strengthen and express the brand’s personality.
Social media post templates
From pricing menus carousels to single post photographic gallery images.
