The brief
Riot Beer tasked me with updating their beer label design. They are a local Cape Town (South Africa) brewery, specialising in craft beer.
“Be bold and loud with a twist.” The previous labels were getting lost amongst the competitor’s labels, and the client needed their brand to stand out, be loud and proud while still maintaining its rock ‘n roll edge and having an air of sophistication. My solution was to add hidden details in the patterns and subtle illustrations to reinforce the history behind the brand, but at the same time keeping the design clean, contemporary and simple.
