Golf Brand Identity - Jonathan Whelan Freelance Graphic Design – Cape Town | Brand Identity Design, Motion Graphics & Illustration

The brief

Create a golf brand identity for a golf coaching app. Since golf is often seen as a sport for older men, the challenge is to reposition the brand to appeal to a younger audience. The task is clear: “We want to be bold and disruptive, yet accessible to all ages and genders.”

The outcome

I crafted a vibrant, energetic design system that gave the team a clear visual language to maintain consistency across every touchpoint.

From bold brand marks to sleek digital interfaces, every element was designed to feel fresh, cohesive, and unmistakably Proshop.

Key deliverables

• Logo & Brand Identity Guidelines – defining the core look and feel.
• Homepage UI – clean, intuitive, and conversion-focused.
• App UI look & feel – engaging, modern, and easy to navigate.
• Iconography – a custom icon set to unify the visual tone.
• Social Media Templates – designed for quick, on-brand content creation.
• Launch Videos & Two In-App Explainer Videos – bringing the brand story to life.

For the Proshop golf brand identity, I began by designing a brand mark for that embodies a sense of dynamic forward movement while subtly forming the letterform ‘P’ within its design.

ProshopClothing

ProShop-Applications

Launch video

I created the launch video as an introduction to the Proshop app, highlighting and teasing key features and benefits without going into excessive detail. The video was also flighted as an advertisement across social media platforms.

Explainer video

The explainer video was created to introduce new subscribers to the app’s features. It was also used across social media platforms to help potential subscribers better understand the features Proshop has to offer.

App UI designs

App UI look and feel designs

Golf App UI Design

UI-2

UI-5

UI-4

Iconography

I create a custom icon set for use within the app and website UI.

Golf icons

Golf icons

Golf icons

Icons 5

Icons 4

Icons 6

Social media template designs

Social media designs for Instagram

Website UI designs

Website UI look and feel designs

Pro-Shop-Website-Top

Pro-Shop-Website-Bottom

Proshop-Pattern Designs