The The Sunflower Fund is a South African blood stem cell donor recruitment organisation supporting patients in their fight against life-threatening blood diseases. I was commissioned to create an educational video explaining the blood stem cell donation process in a clear and accessible way.

This video serves as an informative resource, raising awareness around conditions such as Leukaemia, Lymphoma, Aplastic Anaemia, and Sickle Cell Disease. It explores how these diseases impact the immune system, while highlighting the vital role The Sunflower Fund plays in recruiting donors and connecting them with patients in need.

The video also breaks down the blood stem cell donation process, helping to demystify the procedure and encourage greater donor participation through clear, engaging storytelling.